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Myth #1: “Discount” brokers can do an
adequate job selling real estate.
Truth: A
complete marketing campaign is an invaluable
component in the process of getting the most money
for your home. Promotional costs such as photos,
feature sheets, Harmon Homes advertisements, MLS
fees, direct mail postcards, yard signs, and
websites are paid for by the Hughes Real Estate
Group.
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Will a
discount broker offer a complete marketing
campaign?
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Does the
discount broker have the expertise to personally
guide you through the home sale and offer
process?
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Gone are the
days when discounters can wing it with the "3
p's"... Put a sign in the yard, put it in the
MLS and pray that it sells. In today's
challenging market environment, Sellers rely
more and more upon experienced and innovative
agent teams with powerful marketing resources.
Myth #2: The Hughes Real Estate Group
sells a lot of real estate, so I probably won’t get
as
much attention paid to my listing.
Truth:
Aren’t superior restaurants busy at dinnertime, and
don’t excellent doctors have a crowd in their
waiting room? The Hughes Real Estate Group may have
a number of clients, but we have a whole team
working on all aspects of marketing and selling your
property. Your home will receive the specialized
attention it deserves. If you want to get the job
done its often best to work with a busy agent team.
After all, there is usually a very good reason they
are busy- the Hughes Group gets results, the job
gets done. Our team also draws in thousands of
prospective buyers each year- more potential buyers
for your property!
Myth #3: You should select the Realtor who
says he or she can get you the highest price.
Truth:
This is the oldest scam in real estate: tell the
Sellers what they want to hear and compliment the
home to get the listing. Instead, you should insist
on a well-researched market analysis to determine
the realistic amount your home will bear in today’s
market and price it accordingly. An overpriced home
minimizes offers, lowers agent response, limits
qualified Buyers, lowers showings, limits financing,
wastes advertising dollars, and in the long run will
net less for the Seller. Always select your Realtor
based on credentials, not on the price they quote. |
